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What is the difference in Swiss Made watches and why should I buy one?

Updated: Mar 8, 2022

Hi Everyone,

This is a question I get asked quite a lot so I thought I would write a quick blog about it.

I will try and keep it simple and to the point.

In order to be considered "Swiss Made", the watch must meet the following criteria:

According to the Federation of the Swiss Watch Industry

Swiss Made label
  • the movement is Swiss

  • the movement is cased up in Switzerland

  • the final inspection of the watch is conducted by the manufacturer in Switzerland

  • at least 60 per cent of the manufacturing costs are incurred in Switzerland

  • new criteria are added to the calculation of Swiss value, such as research and development and certification costs

The Federation of the Swiss Watch Industry has strengthened these conditions in order to protect the value of the label.

Reasons for such tight regulation are:

  • guaranteed value for the consumer

  • to maintain the Swiss reputation of quality in watchmaking

  • to preserve the horological history and tradition of Swiss origin

  • to be more effective in the clampdown of abuses

As to why you should buy one, well, it is a personal choice.

When purchasing a Swiss Made watch, you are getting quality, which is obviously expected when spending hard earned money. It has an intrinsic value that you don't get from cheaper alternatives and that makes all the difference. In most cases, with an automatic/mechanical watch you are buying an heirloom piece that can be handed down. You should also expect longevity so you can have it for many years. A Swiss Made watch gives a level of elegance and distinction to the wearer and you are buying into a tradition of history, craftsmanship and design especially when purchasing an automatic piece. Of the 700m or so watches produced each year, approximately 2% are made in Switzerland. This makes them rather exclusive.....

When you are buying watches for men or women as a gift, graduation, retirement or wedding perhaps, I believe a Swiss Made watch has that something extra special. You will know the difference when you own one.

Thanks for reading and I hope it provides some answers you were looking for.

Click for further information on the ordinance of the "Swiss Made" label.

Click to purchase your own Broad & Swan Swiss Made watch.



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